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Unsinkable Series Day 7

 

Today, we are continuing with our Unsinkable Business Series. If you've ever had that nagging feeling that there's just no room left for your idea or product, listen in now to what I have to share.

Join me for "How To Make Your Business Unsinkable Masterclass"

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Unsinkable Business Series Day 5

 
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#72: What are hashtags and why you need them with Mary Pendelton

About The Show
Learn how a hashtag strategy can supercharge your social game. Hashtag guru Mary Pendleton shares some of her best practices for reaching your ideal client, finding networking opportunities and purposefully building true relationships online.

 Guest Bio
Mary Pendleton is a Social Media Manager who works with purpose driven female business owners by helping them get more visibility through hashtags and engagement. Her services include  full service social media management with specializations in Instagram and Pinterest. Find her at:

@lovemarypendleton
Marypendletonsocial.com
[email protected] 

FREE RESOURCE
First things first - I have a Free Resource for you! A checklist to help you think through your branding and messaging that will help you gain focus and clarity on where you can clarify your message. Get your copy  here

Takeaways From This Episode
Instagram is a great place to make real connections. Friendly and easy conversations are easy...

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#70: Mentor Interview with Cassie George

 

Inspiration from this Episode:

“I see you everyday and that motivates me to actually do something.”

“When you work at home you sometimes think you’re the only one.”

“You go to these events and you get great nuggets to use in your business.”

 

070 | The Mompreneur Experience: Mentor Interview with Cassie George

Intro 

On today’s show, we are talking with Cassie George, a Beachbody coach who is embracing her business and making it really for her life and priming it to grow with her business dreams. While we are both in very different industries, we both serve and help very busy moms with their lives and goals.

Cassie shares with us how she utilizes her own story as an inspiration for people in her community. She really emphasizes how she grows her audience and community without leaving people feeling like they are just there to be sold to. 

 

What You’ll Learn in Today’s Episode: 

  • Showing up...
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#69: Planning Your Ideal Week

Inspiration from this Episode:

“We’re going to be focusing on the really important things at the right time.”

“I know one day my kids will grow up and be much more independent.”

“I think it’s really important that we lead with that relationship in our families.”

 

069 | The Mompreneur Experience: Planning Your Ideal Week

Intro 

On today’s show, I am sharing with you how I have been refining and perfecting how to plan an ideal week over the last year. It’s easy for us as entrepreneurs and especially as moms to feel overwhelmed with everything going on. We’ve got business goals, family commitments and just your everyday little things that come up.

When we take the time to be intentional about how we spend our days and week as a whole, it can be very rewarding to feel like we made progress in the right direction. We might not always be knocking off some of the massive goals we’ve set for ourselves, but...

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#68: Mentor Interview with Kate Bosse

Inspiration from this Episode:

“People buy things because of the words you use to represent and sell what you have to offer.”

“You can leverage other successful profiles.”

“How is there life going to be improved by doing business with you?”

 

068 | The Mompreneur Experience: Mentor Interview with Kate Bosse

 

Intro 

On today’s show, we meet Kate Bosse who runs a creative marketing agency with her husband. They help their clients with their websites and marketing, mainly utilizing Squarespace. Although we met at a Story Brand event and we both incorporate messaging into our businesses, Kate specializes more in creating websites for her clients.

Kate shares with us today how crucial the messaging and copy on your website really is. Our potential clients make a snap decision in the first few moments after landing on our website and we need to make sure to capture their attention immediately. People come to Kate to get a...

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#67: 2 Critical Pieces of Brand Messaging to Simplify Your Business

Inspiration from this Episode:

“They haven’t created a core foundational message they believe in.”

“We are using our primitive minds quite often when we make decisions.”

“Understanding your customer and understanding your offering.”

 

067 | The Mompreneur Experience: 2 Critical Pieces to Clear Brand Messaging

 

Intro 

On today’s show, we are mixing things up a bit and getting into some marketing strategies around developing our brand messaging. Having a very clear and powerful brand message can help our ideal clients know exactly what we can do and how we can help them solve their problems. 

We often get confused if we should know our ideal client and learn their struggles and pain points to develop an offering on, or if we should have a product or offer and find the ideal client who needs it. Sometimes it’s not as simple as one or the other and in today’s episode, you’ll learn how we can refine...

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#66: Mentor Interview with Tami Enfield

Inspiration from this Episode:

“As women in our generation, we were taught we could do anything.” 

“Take your time to hire someone, but fire quickly.”

“I thought, I outsourced for my business, but not at home. Why?”

 

066 | The Mompreneur Experience: Mentor Interview with Tami Enfield, StoryBrand Coach

Intro  

On today’s show, we meet with another StoryBrand Certified entrepreneur, Tami Enfield. She started her business 8 years ago working with local businesses to refine their brands. Eventually expanding into websites and social media, she is now a full fledge online marketing agency.

As her business has expanded and grown over the years, Tami has discovered the power in outsourcing the tasks she doesn’t know or doesn’t enjoy. She also doesn’t limit outsourcing to just her business, she also finds ways to outsource in her home and personal life to reduce stress.

 

What You’ll Learn in...

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#65: Mentor Interview with Anne-Sophie Seret

Inspiration from this Episode:

“It’s a place where I can give a voice to those amazing experts.”

“My kids are definitely a big part of my motivation for doing Little Dragon.”

“I realized the huge potential of being online and the online content.”

 

065 | The Mompreneur Experience: Mentor Interview with Anne-Sophie Seret

 

Intro 

On today’s show, we welcome Anne-Sophie, the founder and CEO of Little Dragon - a marketplace for children’s education. After over a decade working with a corporate company she loved, her family moved to San Francisco and that’s when she realized her entrepreneurial spirit. When she was raising her young kids she realized she didn’t know what toys were best for her kids to learn and develop.

They work with child development experts from family and marriage therapists to speech and language therapists. She wanted Little Dragon to connect parents and caregivers and build a...

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#64: Tips For Using Words Effectively To Connect With Your Optimal Customer

Inspiration from this Episode:

“You should have messaging that you’ve intentionally designed.”

“Position yourself to be the guide your customers need.”

“They’re not looking for another hero to come alongside them, they’re looking for a guide.”

 

064 | The Mompreneur Experience: Using Words to Connect with Clients

 

Intro 

On today’s show, I wanted to talk about something I heard recently in my life, about the POWER OF WORDS. Whether we realize it or not, the words we say and think has a huge impact on our lives both positive and negative. The same thing applies to our business with our copy, with our customers and in our daily work. 

We put all this effort into growing our business, yet day after day we often continue to use the wrong words. We might be using a lot of words, but we want to make sure that we are using the RIGHT words and portraying our messaging clearly and quickly. 

 

What...

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How To Launch Your Mompreneur Journey 

without the Fear, Overwhelm and Self-Doubt