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#86. 4 Tips on How to Avoid Content Overload

About The Show 
Entrepreneurs have a love for knowledge and improvement. This is a great attribute but one which also causes you to get sidetracked by consuming a ton of time on ideas that don’t really serve your business or your customers. On today’s episode you’ll learn 4 tips to help you learn and grow without experiencing knowledge overload.

Free Resource:  If you’re looking for a way to build a firm and solid marketing foundation, check out my latest video marketing series here.

Takeaways From This Episode

  1. Entrepreneurs often feel like they’re drinking from a fire hose because there’s so much amazing content available to help us keep growing, developing and learning. How do we keep content overload from becoming a bigger problem than actual help?
  2. Trying to multitask or find a new better way to do things such as listening to podcasts, reading articles, scouring blog articles requires that we have a strategy for staying focused.
  3. ...
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85. What Your Messaging is Missing

About The Show 
On today’s episode I talk about marketing that transitions from the information age to the attention age. Learn how to invite your customers on a clearly marked journey so they avoid feeling overwhelmed by confusing marketing messages. Listen in and learn how to position your product or service as the solution they need the moment they need it.

Free Resource:  
I’ve created a video series to help you create a solid foundation for a simple, super effective and manageable marketing strategy. Focus and stay on target with your goals and avoid distractions. Watch my free marketing video series here.

Takeaways From This Episode

  1. Your customers are busy, they are continually bombarded with flashy marketing every single day.
  2. Research the solution to their problem and offer a clear solution.
  3. Help you customers get to where they need to go.
  4. Don’t be shy about your offer.
  5. Create a clear and memorable plan for them to follow without sounding...
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#84. Getting Comfortable in Your Social Media Skin with Samantha Semans

About The Show
A social media presence is something every business owner understands is key to the awareness and growth of their brand. My guest today Samantha Semens is a Social media and ad strategist and owner of Ten10 Social. She gives busy entrepreneurs and small business owners powerful insights on how to engage with their online community through authenticity by building a community they trust.

Free Resource
Grab my FREE Marketing Checklist. Get the list that helps you focus on driving your business forward so you can avoid shiny object syndrome. Download it here

Takeaways From This Episode

  1. Social media is powerful when you have a well designed strategy.
  2. Avoid the overwhelm of trying to win on all platforms.
  3. Gain clarity about your goal with online media by identifying your ideal audience.
  4. How to use a social media strategy with realness and authenticity. 
  5. Attract your tribe by being true to who you are and who your ideal client is.
  6. Making online...
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#83. 4 Reasons Your Website Isn't Converting

 About The Show 
In our modern economy an online presence is critical. A clear and compelling website that quickly takes your consumer from curiosity to commitment is what makes the difference between websites that become a costly monthly expense and those that help you generate revenue. Learn the 4 common mistakes most companies make when creating a website and what you can do to resolve them.

Free Resource
Does your marketing message communicate that you understand your clients problems and how your product or service can help them solve it? Does the word marketing funnel sound like fancy jargon you don’t have time for? I’ve created a free masterclass that will help you clear space in your busy schedule to get your marketing message right. Save your spot for my free online webinar here

Takeaways From This Episode

  1. I’ll share 4 key mistakes that are common on over 90% of websites on the web. 
  2. Your website should always ask for the sale, learn...
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# 80. Rethinking PR and Your Business

About The Show 
Nancy Marshall, the PR Maven® and CEO of Marshall Communications, has it. Connecticut-born, and a Mainer for more than four decades—she's a Yankee powerhouse of city-girl grit, staunch country values, and go-getter vigor. On today’s episode she shares her three steps to getting started with improving your PR presence and the challenges she faced early on balancing motherhood while growing a demanding business.

Free Resource

  1. Free Video Series - 10 Minutes to Stress Free Marketing
    These three quick videos are aimed to teach you how to grow your business with simple and easy to implement marketing strategies. Watch them Here

Takeaways From This Episode

  1. Listen about where Nancy’s motivation to think bigger and consider PR originated.
  2. Nancy discusses her challenges balancing motherhood while growing a thriving business.
  3. Flexibility in Entrepreneurship comes with its own set of challenges.
  4. “Google Juice”
  5. Rethink your...
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Unsinkable Business Series Day 1

 
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BONUS: Rising Above A Crisis

 Episode Notes : Bonus Episode: Rising Above Crisis

Apply what I’ve learned after three days of crisis strategy calls with my most motivated and successful clients. Not only will these businesses mitigate their risk but will come out of this crisis positioned better than before to succeed with a solid marketing strategy.

Takeaways From This Episode

  • Managing homeschooling, as we have businesses to run, clients and employees to help and families we need to be present for during this challenging time.  
  • Gratitude for our country's leaders who are making hard decisions and who are looking out for our best interests, who are creating a small crisis in order to avoid a much bigger one.
  • Don’t get down, we are all in this together. 
  • Keep perspective that this situation is only temporary.
  • Our families will need to step up and help out a little more, but everything can be figured out if we work at it together. 
  • Stay flexible, positive and strong for your...
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#042: Mentor Interview with Mia Francis-Poulin

Inspiration from this Episode:

“Appreciate smaller moments and small victories.”

“I don't call it failure, I call it lessons.”

“I definitely have failed my way to success.”

 

042 | The Mompreneur Experience: Mentor Interview with Mia Francis-Poulin

 

Intro 

In today’s episode we’re chatting with Mia Francis-Poulin who is a launch marketing strategist. She left her corporate nine-to-five and launched a creative company, a marketing agency for female entrepreneurs looking to launch new digital products and services in their business. 

Mia's also is the host of a really great podcast called ‘Mama Build Your Empire’ where she helps mom bosses who are growing their businesses while raising their kids with special needs.

 

What You’ll Learn in Today’s Episode:

  •   How to enjoy the Mompreneur journey and thrive in your life and business.
  •   How to get clear on what you truly love and...
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How To Launch Your Mompreneur Journey 

without the Fear, Overwhelm and Self-Doubt