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#86. 4 Tips on How to Avoid Content Overload

About The Show 
Entrepreneurs have a love for knowledge and improvement. This is a great attribute but one which also causes you to get sidetracked by consuming a ton of time on ideas that don’t really serve your business or your customers. On today’s episode you’ll learn 4 tips to help you learn and grow without experiencing knowledge overload.

Free Resource:  If you’re looking for a way to build a firm and solid marketing foundation, check out my latest video marketing series here.

Takeaways From This Episode

  1. Entrepreneurs often feel like they’re drinking from a fire hose because there’s so much amazing content available to help us keep growing, developing and learning. How do we keep content overload from becoming a bigger problem than actual help?
  2. Trying to multitask or find a new better way to do things such as listening to podcasts, reading articles, scouring blog articles requires that we have a strategy for staying focused.
  3. ...
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85. What Your Messaging is Missing

About The Show 
On today’s episode I talk about marketing that transitions from the information age to the attention age. Learn how to invite your customers on a clearly marked journey so they avoid feeling overwhelmed by confusing marketing messages. Listen in and learn how to position your product or service as the solution they need the moment they need it.

Free Resource:  
I’ve created a video series to help you create a solid foundation for a simple, super effective and manageable marketing strategy. Focus and stay on target with your goals and avoid distractions. Watch my free marketing video series here.

Takeaways From This Episode

  1. Your customers are busy, they are continually bombarded with flashy marketing every single day.
  2. Research the solution to their problem and offer a clear solution.
  3. Help you customers get to where they need to go.
  4. Don’t be shy about your offer.
  5. Create a clear and memorable plan for them to follow without sounding...
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#83. 4 Reasons Your Website Isn't Converting

 About The Show 
In our modern economy an online presence is critical. A clear and compelling website that quickly takes your consumer from curiosity to commitment is what makes the difference between websites that become a costly monthly expense and those that help you generate revenue. Learn the 4 common mistakes most companies make when creating a website and what you can do to resolve them.

Free Resource
Does your marketing message communicate that you understand your clients problems and how your product or service can help them solve it? Does the word marketing funnel sound like fancy jargon you don’t have time for? I’ve created a free masterclass that will help you clear space in your busy schedule to get your marketing message right. Save your spot for my free online webinar here

Takeaways From This Episode

  1. I’ll share 4 key mistakes that are common on over 90% of websites on the web. 
  2. Your website should always ask for the sale, learn...
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