Nobody else is going to toot your horn in this world. Toot your own horn.
Make it clear. Make it simple. Make it short, actionable and impactful.
011 | The Mompreneur Experience: Your Jab, Jab, Hook Statement
In today's episode, we're going to talk about your Jab, Jab, Hook statement as I like to call it, or what I really like to say is your “knockout intro statement.” This is a great little tool that we need to have in our tool belt. It's roughly one to three sentences. You just don't want to go beyond that because you don't want it to be more than 30 seconds.
Really, you have 7 seconds to make a great first impression on you ideal customer. So, you want to get to it, including visual, simple language and avoiding industry jargon.
Your hook can even be catchy or funny to entice and invite questions. That's the goal. You're trying to start a conversation and make them take a few seconds to look...
quotables: “Everybody is intuitive and everybody has the ability to receive guidance to be more in the flow of things.”
“I am a mompreneur because I want to have unlimited opportunity for financial freedom.”
001 | The Mompreneur Experience: Interview with Whitney McNeill
Whitney McNeill is the sould behind Messenger of Spirit and is a Certified Medium, Intuition Mediumship Coach, Mentor and Teacher. She connects clients with their loved ones and Spirit Guides and intuition through readings and classes.
On today’s episode, Whitney teaches us about intuition and being in alignment with ourselves and our businesses. She helps us overcome the fear of saying “No” when things don’t feel right or aligned with the direction we want to go.
Opportunities present themselves when we can take the time to really focus on what we want. One of her favorite quotes is “Expect the unexpected.” She...
Quotables: “It almost feels like you were made for them and they were made for you.”
“You're going to use the knowledge that you're going to gain by diving into understanding your
Optimal Customer Avatar to create, clarify, design and build your product or service.”
“Getting the right customer through the door, the “right” is the keyword here, needs to be at the heart of your business. We want to pull in more of the right ones and less of the wrong ones.”
009 | The Mompreneur Experience: Do You Know Your Optimal Customer Avatar
In today’s episode, we’re going to be discussing and figuring out who you’re talking to, who you’re selling to and who you’re helping, or as I like to call it—your Optimal Customer Avatar (OCA). And the worksheet is more like a workbook, I must say it’s awesome!!
Finding your Optimal Customer Avatar isn’t a new concept or something...
Quotables: “Behind every woman that looks like she has it all is a huge support team.”
008 | The Mompreneur Experience: Interview with Tarzan Kay
On today’s podcast, we are talking with copywriter and launch strategist Tarzan Kay. She is all about launching bigger so that you can serve bigger.
Tarzan believes in community and helping fellow freelancers with their businesses. She can be found connecting with others at events and is not afraid to the take the time to grow genuine connections.
Even with her baby in tow much of the time, Tarzan has learned that being a mom and growing a business does not have to be something done alone. Mompreneurs should really focus on having that support and team around them.
What You’ll Learn in Today’s Episode:
Multitasking is actually holding us back from getting everything done that we want to.
Our IQ drops 10 points while multitasking.
007 | The Mompreneur Experience: The Problem with Multitasking
Multitasking is actually holding us back from getting everything done that we want to. Study after study shows that we as women are no better at multitasking than men. You don't necessarily have to tell your husband that, but it's true.
We should be trying to multitasking less to get more done. I think culturally, we expect that we should be doing this and that we should be good at it. And it's what we're expected to do. Men also assume that women probably are better at multitasking, that we like multitasking and that it's just part of what we do. It's part of their culture and their thinking too and their subconscious levels.
But scientists have discovered this constant switching between activities activates parts of the...
Quotables: “Remember you don't have to do all the things all at once in your business.”
006 | The Mompreneur Experience: Interview with Macy Robinson
On the show with us today we have Macy Robinson. Macy is a Marketing Strategist and Story Brand Certified Guide who helps authors and creatives clarify their message to help grow their online business.
Starting off in the music education world, having to bounce around state after state, Macy tried many different careers and jobs she liked but didn’t love. She craved the freedom for herself and her young family, until one day all the pieces started to come together.
Macy really puts her family first and loves being able to be at home and spend time with her kids. Things might not always be easy as a Mompreneur, so she divulges her secrets about some of the scariest moments and hardest times in her journey.
What You’ll Learn in Today’s Episode:
Quotables: “Focus on a very specific niched down customer that you understood inside and out.”
“They want to feel like you really understand them and that you're speaking directly to them.”
005 | The Mompreneur Experience: Niche Down
Many of us have heard this time and time again in our business—the concept of niching down. We go through the exercises once and then tend to never revisit it again. Well today, we are talking all about the importance of niching down. *Free Worksheet*
We all fear that niching down too far in our business might alienate us with some potential clients, or lose business from people who aren’t in our niche. What we may not realize is that by niching down, we are really setting ourselves apart from others in our industry—in an amazing way.
We will learn today the six benefits of niching down in your business and what some actionable steps are that you can take to get yourself to that...
Quotables: The most important thing is your plan on how you get from A to B.
004 | The Mompreneur Experience: Interview with Sonja Stewart
On today’s episode we are talking with Sonja Stewart. Once a financial advisor, this now fitness entrepreneur helps women and moms reconnect with themselves. She found a passion for something new a little later in life and it has transformed how to she helps herself and other mom’s take time for themselves in a world of giving.
Sonja has gone through her fair share of struggles running her own business. Through the doubts and pain, she talks about what it took to get her past the fears of failure. She attests a lot of her success to one particular investment she couldn’t live without.
We talk about having support systems in our lives and how that support can affect us. Going over the sacrifices mothers make and how to reclaim time as our own once our family starts to become more independent.
003 | The Mompreneur Experience: Get Yourself a Theme
They can go by many different names: guideposts, mottos, that One thing. But in today’s episode we’re talking all about themes. We’re going to discuss what on earth a theme even is and why it’s important in all aspects of our lives. You might have heard others talking about their theme for the year. But how do you find the right theme for you? *Free Worksheet*
“A theme is something that can be much bigger than just yourself, and it's something that as you expose other people around you to it, it really makes ripples...”
Having a theme can be a changing moment for us in our businesses, but you might be surprised that there are ways to incorporate these themes into our everyday lives with our kids, spouses and in our communities. We want to make sure that we can carry these themes with us wherever we go.
“The other thing that really makes a theme for the year...
002 | The Mompreneur Experience: Why You Need a WHY
I believe we have amazing gifts and a dream to live out. Today, we're going to talk about the fact that, yes, you do need a “why”. Why do you do the things you do? What drives you in your whole life: your personal life, your family life, all of that?
What you do with your time matters and how you show up with your time matters. How you show up as a mom, how you show up as a spouse, how you show up as a Christian, as a friend, as a daughter, as a colleague, as a coach, as any of the things that you do as a volunteer, as a parent, in a classroom. It all matters.
If you have a strong “why”, it doesn't just apply to your business. It applies to your entire life. The what and the how will be guided by your “why”. What you do with your time matters. Get started with your Why here.
Simon Sinek says, “There is no decision that we can make that doesn't come with some...