What is a Business Roadmap?

Most of us have heard the saying that in order to get to where you want to go, you have to know where you’re headed. This saying can be applied to your business and career. When you own and run a small business, it’s good to have a plan, a business roadmap per se, mapped out so you know how to get to where you want to be. A business roadmap can help you get there.


I’m Camilla-Jean, and I’m a business coach for moms. I help moms like you become mompreneurs with online business coaching. In this blog post, I will explain what a business roadmap is and share tips on how to make yours. Contact me for career coaching today!




Probably, before you began your business, you may have written a business plan. A business plan is primarily for investors and sets out your long term goals with no real specifics on actions to take. A business roadmap is different in the sense that it is a working document that contains concrete goals and steps for you to get to where you need to go. A roadmap is more visual in the sense that it can be written as a literal map, even using arrows and illustrations. This allows everyone in your business to visually see your business’s overarching goals and objectives in order to form strategies for growth.


A business roadmap is critical once your organization grows as it will keep everyone on the same page and not deviating into areas you don’t want to go.




  • Determine purpose. There are different types of business roadmaps for different purposes, such as startup roadmaps or department roadmaps. Using a roadmap as a guide can make your specific business goal easier to achieve.
  • Set a timeframe. Without a deadline to your goals, realistically, odds are they won’t be achieved. Furthermore, setting time frames will help you to allocate resources and time better, as well as set growth initiatives.
  • Set milestones. Milestones are significant events that you set for your business in order to measure success and growth. This can be achieving a certain number of clients or crossing over a certain threshold for revenue. As a business, milestones are extremely helpful both for the purpose of the business and for you personally. As a mompreneur, it can be hard to determine if you are actually succeeding or not in your business when you’re busy being both a mom and a business owner. It’s easy to get bogged down in the mundane day-to-day tasks and to feel like you are not accomplishing anything. When you have concrete measurements of success, you’ll feel relieved and invigorated to press on with your business.


The important thing to keep in mind with business roadmaps is that you have a plan in place.A business roadmap is just one tool in your wheelhouse you can use to keep your business organized and on track.


Another useful tool you can utilize is investing in career coaching for moms. I offer one-on-one career coaching for moms who are struggling to balance work and home life. I’ll help you with all aspects of your business from start-up to pivots. Contact me today to get started!


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