Inspiration from this Episode:
I think what really drives me is that I believe each one of us was put here on purpose and for a purpose. That purpose is what drives me to not quit.
Being a Mompreneur shows my children and my family that the impossible is possible.
I joke that my life is like a house of cards and at any moment it could all come crashing down—and sometimes it does.
014 | The Mompreneur Experience: Interview with Melissa Kellogg Lueck
Today, we have a wonderful guest and Mompreneur, Melissa Kellogg Lueck. Melissa has been an entrepreneur for over 15 years and a Mompreneur for over 9 years. She got her start in the entrepreneur world during the internet boom as co-founder of an internet technology services firm.
She founded her latest venture, Avanti Creative Group in 2004. When her kids came along in 2009, she transitioned into content creation, writing and marketing services. She now teaches women in the real estate industry...
There's so much less resistance when you're pursuing something that's truly based on your natural strengths.
When I latched on to my natural strengths, life got easier.
The average American spends 55 minutes a day looking for things that they know they own, but they can’t find them.
012 | The Mompreneur Experience: Interview with Angela Cody AKA Major Mom
Joining me in this episode is Angela Cody, founder and CEO of major mom. Angela has a pretty interesting background. She was in the U.S. Air Force for 13 years: eight years active and five years in the reserves, and then also four years in the Air Force ROTC.
She worked as a solo professional organizer for three years.
Then she had the vision for major mom and now her business in 2009 started the major mom training academy: training designed for people who want a career organizing homes.
Her nickname was Major Mom in the Air Force because she...
Nobody else is going to toot your horn in this world. Toot your own horn.
Make it clear. Make it simple. Make it short, actionable and impactful.
011 | The Mompreneur Experience: Your Jab, Jab, Hook Statement
In today's episode, we're going to talk about your Jab, Jab, Hook statement as I like to call it, or what I really like to say is your “knockout intro statement.” This is a great little tool that we need to have in our tool belt. It's roughly one to three sentences. You just don't want to go beyond that because you don't want it to be more than 30 seconds.
Really, you have 7 seconds to make a great first impression on you ideal customer. So, you want to get to it, including visual, simple language and avoiding industry jargon.
Your hook can even be catchy or funny to entice and invite questions. That's the goal. You're trying to start a conversation and make them take a few seconds to look...
quotables: “Everybody is intuitive and everybody has the ability to receive guidance to be more in the flow of things.”
“I am a mompreneur because I want to have unlimited opportunity for financial freedom.”
001 | The Mompreneur Experience: Interview with Whitney McNeill
Whitney McNeill is the sould behind Messenger of Spirit and is a Certified Medium, Intuition Mediumship Coach, Mentor and Teacher. She connects clients with their loved ones and Spirit Guides and intuition through readings and classes.
On today’s episode, Whitney teaches us about intuition and being in alignment with ourselves and our businesses. She helps us overcome the fear of saying “No” when things don’t feel right or aligned with the direction we want to go.
Opportunities present themselves when we can take the time to really focus on what we want. One of her favorite quotes is “Expect the unexpected.” She...
Quotables: “It almost feels like you were made for them and they were made for you.”
“You're going to use the knowledge that you're going to gain by diving into understanding your
Optimal Customer Avatar to create, clarify, design and build your product or service.”
“Getting the right customer through the door, the “right” is the keyword here, needs to be at the heart of your business. We want to pull in more of the right ones and less of the wrong ones.”
009 | The Mompreneur Experience: Do You Know Your Optimal Customer Avatar
In today’s episode, we’re going to be discussing and figuring out who you’re talking to, who you’re selling to and who you’re helping, or as I like to call it—your Optimal Customer Avatar (OCA). And the worksheet is more like a workbook, I must say it’s awesome!!
Finding your Optimal Customer Avatar isn’t a new concept or something...
Quotables: “Behind every woman that looks like she has it all is a huge support team.”
008 | The Mompreneur Experience: Interview with Tarzan Kay
On today’s podcast, we are talking with copywriter and launch strategist Tarzan Kay. She is all about launching bigger so that you can serve bigger.
Tarzan believes in community and helping fellow freelancers with their businesses. She can be found connecting with others at events and is not afraid to the take the time to grow genuine connections.
Even with her baby in tow much of the time, Tarzan has learned that being a mom and growing a business does not have to be something done alone. Mompreneurs should really focus on having that support and team around them.
What You’ll Learn in Today’s Episode:
Multitasking is actually holding us back from getting everything done that we want to.
Our IQ drops 10 points while multitasking.
007 | The Mompreneur Experience: The Problem with Multitasking
Multitasking is actually holding us back from getting everything done that we want to. Study after study shows that we as women are no better at multitasking than men. You don't necessarily have to tell your husband that, but it's true.
We should be trying to multitasking less to get more done. I think culturally, we expect that we should be doing this and that we should be good at it. And it's what we're expected to do. Men also assume that women probably are better at multitasking, that we like multitasking and that it's just part of what we do. It's part of their culture and their thinking too and their subconscious levels.
But scientists have discovered this constant switching between activities activates parts of the...
Quotables: “Remember you don't have to do all the things all at once in your business.”
006 | The Mompreneur Experience: Interview with Macy Robinson
On the show with us today we have Macy Robinson. Macy is a Marketing Strategist and Story Brand Certified Guide who helps authors and creatives clarify their message to help grow their online business.
Starting off in the music education world, having to bounce around state after state, Macy tried many different careers and jobs she liked but didn’t love. She craved the freedom for herself and her young family, until one day all the pieces started to come together.
Macy really puts her family first and loves being able to be at home and spend time with her kids. Things might not always be easy as a Mompreneur, so she divulges her secrets about some of the scariest moments and hardest times in her journey.
What You’ll Learn in Today’s Episode:
Quotables: “Focus on a very specific niched down customer that you understood inside and out.”
“They want to feel like you really understand them and that you're speaking directly to them.”
005 | The Mompreneur Experience: Niche Down
Many of us have heard this time and time again in our business—the concept of niching down. We go through the exercises once and then tend to never revisit it again. Well today, we are talking all about the importance of niching down. *Free Worksheet*
We all fear that niching down too far in our business might alienate us with some potential clients, or lose business from people who aren’t in our niche. What we may not realize is that by niching down, we are really setting ourselves apart from others in our industry—in an amazing way.
We will learn today the six benefits of niching down in your business and what some actionable steps are that you can take to get yourself to that...