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#67: 2 Critical Pieces of Brand Messaging to Simplify Your Business

Inspiration from this Episode:

“They haven’t created a core foundational message they believe in.”

“We are using our primitive minds quite often when we make decisions.”

“Understanding your customer and understanding your offering.”

 

067 | The Mompreneur Experience: 2 Critical Pieces to Clear Brand Messaging

 

Intro 

On today’s show, we are mixing things up a bit and getting into some marketing strategies around developing our brand messaging. Having a very clear and powerful brand message can help our ideal clients know exactly what we can do and how we can help them solve their problems. 

We often get confused if we should know our ideal client and learn their struggles and pain points to develop an offering on, or if we should have a product or offer and find the ideal client who needs it. Sometimes it’s not as simple as one or the other and in today’s episode, you’ll learn how we can refine...

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#66: Mentor Interview with Tami Enfield

Inspiration from this Episode:

“As women in our generation, we were taught we could do anything.” 

“Take your time to hire someone, but fire quickly.”

“I thought, I outsourced for my business, but not at home. Why?”

 

066 | The Mompreneur Experience: Mentor Interview with Tami Enfield, StoryBrand Coach

Intro  

On today’s show, we meet with another StoryBrand Certified entrepreneur, Tami Enfield. She started her business 8 years ago working with local businesses to refine their brands. Eventually expanding into websites and social media, she is now a full fledge online marketing agency.

As her business has expanded and grown over the years, Tami has discovered the power in outsourcing the tasks she doesn’t know or doesn’t enjoy. She also doesn’t limit outsourcing to just her business, she also finds ways to outsource in her home and personal life to reduce stress.

 

What You’ll Learn in...

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#65: Mentor Interview with Anne-Sophie Seret

Inspiration from this Episode:

“It’s a place where I can give a voice to those amazing experts.”

“My kids are definitely a big part of my motivation for doing Little Dragon.”

“I realized the huge potential of being online and the online content.”

 

065 | The Mompreneur Experience: Mentor Interview with Anne-Sophie Seret

 

Intro 

On today’s show, we welcome Anne-Sophie, the founder and CEO of Little Dragon - a marketplace for children’s education. After over a decade working with a corporate company she loved, her family moved to San Francisco and that’s when she realized her entrepreneurial spirit. When she was raising her young kids she realized she didn’t know what toys were best for her kids to learn and develop.

They work with child development experts from family and marriage therapists to speech and language therapists. She wanted Little Dragon to connect parents and caregivers and build a...

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#64: Tips For Using Words Effectively To Connect With Your Optimal Customer

Inspiration from this Episode:

“You should have messaging that you’ve intentionally designed.”

“Position yourself to be the guide your customers need.”

“They’re not looking for another hero to come alongside them, they’re looking for a guide.”

 

064 | The Mompreneur Experience: Using Words to Connect with Clients

 

Intro 

On today’s show, I wanted to talk about something I heard recently in my life, about the POWER OF WORDS. Whether we realize it or not, the words we say and think has a huge impact on our lives both positive and negative. The same thing applies to our business with our copy, with our customers and in our daily work. 

We put all this effort into growing our business, yet day after day we often continue to use the wrong words. We might be using a lot of words, but we want to make sure that we are using the RIGHT words and portraying our messaging clearly and quickly. 

 

What...

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#63: Mentor Interview with Kelly McInturff

business mompreneur podcast Jan 21, 2020

Inspiration from this Episode:

“They don’t think it’s a superpower because it comes easy to them.”

“We had the time to talk about each other’s businesses.”

“That’s really important and you just kind of brushed over it.”

 

063 | The Mompreneur Experience: Mentor Interview with Kelly McInturff

 

Intro 

On today’s show, we talk with a fellow Story Brand Certified Guide, Kelly McInturff. Kelly works with small businesses, mainly mompreneurs, to create marketing messages that resonate with their customers to help them buy their products. 

Kelly has run events in the past for other entrepreneurs from all different industries and talks about what she enjoyed and what things she is changing for future events. We also get to hear about a great ministry that Kelly is a part of, where she works with young women and new mothers.

 

What You’ll Learn in Today’s Episode: 

  • Not...
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#62: Mompreneur Lessons from the Mafia

Inspiration from this Episode:

“It’s easy to look at your family and get inspired to know why you’re doing what you’re doing.”

“They are the key support, foundation and drive for a lot of what we do.”

“They are learning what it’s like to be resilient.”

 

062 | The Mompreneur Experience: Mafia Lessons for Mompreneurs

 

Intro 

On today’s show, we are switching things up a bit and talking about something a little bit different—the Mafia! Now, I want to preface this episode by saying that I do not condone or agree with doing anything illegal, but I do think there are some parallels we can see with the Mafia. One big thing I don’t think anyone can dispute is that the Mafia typically always puts their family first.

As mompreneurs, it can be an important lesson to take away that we must always remember to keep our family as the foundation for all the things we do with our business. Our families...

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#61: Mentor Interview with Alison Mountford

Inspiration from this Episode:

“We’ve increased in the workforce but we haven’t decreased on the homefront.”

“I just kept going, one foot in front of the other because that’s just what you do.”

“I should have reached out to others who have gone through similar things.”

 

061 | The Mompreneur Experience: Mentor Interview with Alison Mountford

 

Intro 

On today’s show, we meet Alison Mountford who has been a professional chef for over 15 years and has had multiple successful businesses. She is the Founder and CEO of Ends+Stems, a meal planning service designed to reduce household food waste and stop the effects of climate change. 

Before building Ends+Stems, Alison founded Square Meals in 2005, one of San Francisco’s first prepared meal delivery companies. After 10 successful years working on Square Meals, Alison took a big leap and sold the company. During the following year, she rediscovered her...

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#60: Joy vs Happiness

Inspiration from this Episode:

“Studies have shown women typically live a more purpose driven life.”

“How can I use my business to help more women?”

“Progress that is trackable can bring us happiness.”

 

057 | The Mompreneur Experience: Joy vs Happiness

 

Intro 

On today’s show, we're talking about a lighter topic but something still very important. The question we ask as moms and entrepreneurs is, are we happy with the path we have chosen? We all want to say we live a happy but you hardly ever hear people say that they live a joyful life. 

 

What You’ll Learn in Today’s Episode: 

  • The different gender roles towards joy.
  • Setting small goals to experience little wins.
  • Expressing your desires to other people.
  • The simple difference between joy and happiness.

 

Resources in Today’s Episode: 

 

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#59: Personal Style with Elysha Lenkin

Inspiration from this Episode:

“We prep our clothes for the week on Sunday, why shouldn’t we lay out our clothes for the week too?”

“You can mix up your garments and wear them in new ways.”

“Whatever you pack you should be able to wear three different ways.”

 

059 | The Mompreneur Experience: Mentor Interview with Elysha Lenkin

Intro 

On today’s show, we meet personal stylist and fellow mom Elysha Lenkin. She got her start in the business in the 90’s, working on commercial shoots, magazine editorials and advertisements. 

Nowadays, Elysha works with women both in person and virtually to help them look and feel their best. She says style for her has always been about self expression and creativity. Creating a personal style isn’t always about going out and buying a whole new wardrobe, but rather evaluating your body type, lifestyle and goals and making things in your life work for you. 

 

What...

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#58: 7 Tips to Handling Stress

Inspiration from this Episode:

“I want to arm you so you can get through this season thriving.”

“Sometimes our workouts are the things that get pushed off to the side.”

“Start clearing the space in your schedule to make it happen.”

 

058 | The Mompreneur Experience: 7 Tips to Deal with Stress

 

Intro 

On today’s show, we talk about how stress can come at the most unexpected times throughout the year. For us moms and entrepreneurs, we know that stress can really ramp up around the holidays. Stress can affect our bodies in so many mental, physical or emotional ways. 

There are so many things in our lives and businesses we don’t always have full control over. When stressful situations arise, we need to know how to handle them and reduce the stress we put on our bodies. Learn how we can help our bodies if we are already stressed, as well as ways to reduce stress altogether.

What You’ll Learn in Today’s...

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How To Launch Your Mompreneur Journey 

without the Fear, Overwhelm and Self-Doubt